800+ Five-Star Reviews

I grew a kebab shop from $233K to $860K in revenue.

No marketing team. No ad budget. Just a GoPro and content that went viral. I sold the business for a $100K profit. This is exactly how I did it.

Cihan at Kebab Stop Vermont South

Cihan

Former owner of Kebab Stop Vermont South

@profitmate.au
14M+
Views
3.7x
Revenue
$100K
Profit on Sale

Verify everything yourself

The viral reels are real and public. Check the view counts on Instagram

See the SOLD announcement post

The sale is documented.

Kebab Stop Vermont South is a real business you can look up

The viral content

Click any reel to watch on Instagram. Or visit the full profile

Viral reel thumbnail
2.9M views
Viral reel thumbnail
1.45M views
Viral reel thumbnail
1.1M views
Viral reel thumbnail
1.3M views
Viral reel thumbnail
737K views
4.7
★★★★★
800+ reviews

What customers said about the Kebab Stop experience

★★★★★

Saw the Mega HSP challenge on Instagram and had to come try it. The guessing game is so fun, my mates and I were losing it trying to nail the weight. Didn't win but we'll be back to try again!

Josh M.
Google Review
★★★★★

Cihan is a legend. The energy in this place is unreal. Came for the viral HSP, stayed for the vibes. Never thought I'd have this much fun at a kebab shop!

Ethan K.
Google Review
★★★★★

Finally tried the weight guessing challenge everyone's talking about. Got it within 15 grams! Free Mega HSP! Best kebab experience I've ever had, 100% coming back.

Sarah L.
Google Review
★★★★★

This isn't just a kebab shop, it's an experience. The whole vibe, the challenge, the banter with Cihan. Brought my whole family and we had the best time. Kids loved it.

Abdul R.
Google Review
Verify these reviews on Google Maps →

I spent $48,000 on ads. Then I spent $0 and got 14 million views.

I bought a struggling kebab shop for $50,000. It was barely breaking even. A popular competitor had taken most of the customers during COVID.

I tried everything. Google Ads. Facebook Ads. Instagram posts. Two-for-one deals. Over $48,000 on marketing. Some of it worked. Slightly. But not enough to turn things around.

Then I had an idea.

Before buying the shop, I was a primary school teacher for seven years. I knew how to make things engaging. Games, challenges, getting people involved. What if I applied that here?

I strapped a GoPro to my chest and started filming customer interactions. No fancy editing. No talking to camera. Just POV footage of customers playing a simple game: guess the weight of your meal, win your money back.

The first few videos did okay. Then one hit 2.9 million views. Within months: $233K to $860K revenue. 1,600+ loyalty members. I sold the business for $150,000.

This playbook is everything I learned. The exact system, not theory. I actually did this, and you can verify every part of it.

What's in the playbook

Everything I learned, documented step by step

Module 1
The POV Content System
Exact GoPro setup, camera angles, and how to capture customer interactions that people actually want to watch.
Module 2
Gamification That Goes Viral
The weight-guessing challenge and other formats that consistently hit. Turn transactions into shareable moments.
Module 3
Hook Architecture
The first 3 seconds decide everything. My templates from videos that hit 1M+ views.
Module 4
Posting Strategy
When to post, how often, which platforms, how to cross-post. Based on what actually worked.
Module 5
Loyalty Program Setup
How I built 1,600+ loyalty members. The exact system, what to offer, how to keep them coming back.
Module 6
Operations That Scale
Online ordering, bookkeeping, payroll. The backend that let me focus on growth.
Everything for $97

The $233K to $860K Playbook

The exact system I used. Not theory.

  • POV content system (camera setup, angles, editing)
  • Gamification templates that went viral
  • Hook formulas from my 1M+ view videos
  • Posting schedule that actually works
  • Loyalty program blueprint (1,600+ members)
$97
One-time payment. Instant PDF download.
Get the Playbook Now

You'll get immediate access after payment

Questions

Will this work for my type of business?

If you have customer interactions, you have content. The POV system works for restaurants, cafes, barbershops, trades, retail. The principles are transferable.

Do I need expensive equipment?

I used a GoPro and natural lighting. A decent phone works too. The playbook covers exactly what I used and budget alternatives.

I'm not comfortable on camera.

You're barely on camera with this system. It's POV. Your customers are the stars. You're just the hands.

How much time does this take?

Once you have the system down, 2 to 3 hours per week. Most of it happens during normal business hours. You're just capturing what's already happening.

A note on honesty

This playbook is new. I haven't sold thousands of copies and I'm not going to pretend otherwise. What I can tell you is that the results are real, the content is real, and you can verify everything I've claimed. I built this from my actual experience running and selling a business. That's the whole point.

Get the Playbook · $97